The people who are great at the work — the ones under a sink at 7am, on a roof in July, running the whole thing out of the back of a truck — are usually drowning in the part nobody trained them for. The missed calls. The quotes that never got a follow-up. The invoices at 10pm. And on top of all of it, everyone keeps shouting that AI changes everything — in a language that was clearly never written for you.
That gap is the whole reason I'm here.
A little about why you can trust me with your business. I've spent sixteen years building software products — at Electronic Arts (EA Sports) and T-Mobile. Before that, I co-founded Potentia Labs, which won a Department of Veterans Affairs Industry Innovation Competition. And before any of it, I was in the Army — two tours in Iraq, out just before I turned 21. These days I build with AI for a living. So nothing you'll find here is theory or hype. It's the specific, plain-language moves that keep a business from leaking money — from someone who actually builds and uses this stuff every day.
If that's the kind of help you're after, start with The Home Service Edge: one real fix for your business, every week, free. We'll take it from there.
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